Peep Laja
Founder @ Wynter, CXL, Speero. B2B strategy. Messaging. Host of How to Win podcast.
Appears in 42 Episodes
Speed's Advantage
Peep Laja dives into why speed is a critical and often underrated competitive advantage in today's fast-paced business world. Learn how to make swift decisions, conduc...
Nail and Scale
In this episode, Peep Laja emphasizes the importance of deeply understanding your target market and ideal customer profile (ICP) to drive growth in B2B SaaS. He advoca...
Start in a Niche
In this episode, Peep dives into why niching down is the key to success for early-stage B2B SaaS companies. He explains how focusing on solving a specific problem for ...
Scientific Laws of Marketing
In this episode, Peep Laja explores the scientific laws of marketing, focusing on building mental and physical availability for brands. Drawing from the works of Profe...
Winning Beyond the Product
This episode explores the critical factors that define market leadership, from being first in a category to leveraging innovation and strategic marketing. Hear from ex...
Differentiation: How To Stand Out
In this new style of "How To Win", Peep Laja discusses the importance of differentiation in today's highly competitive B2B SaaS market. He explores various strategies ...
The Secret Sauce to $80M Bootstrapped - with AppSumo's Noah Kagan
This week on How To Win: Noah Kagan of AppSumo, a platform for digital marketplace deals focusing on software aimed at entrepreneurs and small businesses. They have bo...
From Zero to Unicorn: Factorial HR's Strategic Success - with Factorial HR's Bernat Farrero
This week on How To Win: Bernat Farrero of Factorial HR, sharing insights on revolutionizing HR for SMBs. You’ll hear about the importance of simplifying complex HR pr...
Scaling Beyond $100M and Creating New Categories - with Pendo's Todd Olson
This week on How To Win: Todd Olson of Pendo, revealing the secrets behind building a product-led growth company. You’ll hear how Pendo's focus on product experience r...
Building a $180M PR Powerhouse with MuckRack's Gregory Galant
This week on How To Win: Gregory Galant of Muck Rack, discusses the journey of transforming a podcasting venture into a leading software solution for public relations ...
Disrupting the B2B Marketplace -- with TrustRadius's Vinay Bhagat
This week on How To Win: Vinay Bhagat of TrustRadius, revolutionizing B2B software buying with in-depth user reviews. You’ll hear how TrustRadius overcame the challeng...
The Differentiation Advantage - with Retention.com's Adam Robinson
This week on How To Win: Adam Robinson of Retention.com, an innovative leader in the email marketing space. You’ll hear about the journey of identifying a market gap a...
Finding Your Focus - with Blackthorn's Chris Federspiel
This week on How To Win: Chris Federspiel of Blackthorn.io, a company specializing in Salesforce integration and application development. You’ll hear about Blackthorn'...
Finding Your Ideal Customer Profile - with Keap's Clate Mask
This week on How To Win: Clate Mask of Keap, marketing automation and CRM platform for small businesses. You'll hear how Keap found the right customers, why they combi...
Moving Upmarket for Growth - with Process Street's Vinay Patankar
This week on How To Win: Vinay Patankar of Process Street, a workflow management software company. You'll hear why they didn't monetize for the first 2 years, how goin...
Building a $15M+ Community - with Pavilion's Sam Jacobs
This week on How To Win: Sam Jacobs of Pavilion, who built a $15 million community learning business from scratch. You’ll hear how he leveraged LinkedIn for organic gr...
Bootstrapped to IPO - with Backblaze's Gleb Budman
This week on How To Win: Gleb Budman of Backblaze, which offers affordable, easy cloud storage. You’ll hear how bootstrapping forced them to make efficient decisions, ...
Raising Prices 50X - with indinero's Jess Mah
This week on How To Win: Jess Mah of indinero, a fintech company providing automated bookkeeping and accounting services. You'll hear how she focused on high-paying ni...
Getting the Timing Right - with Jellyfish's Andrew Lau
This week on How To Win: Andrew Lau of Jellyfish, the engineering management platform. You'll hear how they validated the problem space, figured out product-market fit...
Landing Bigger Clients - with UserGems' Christian Kletzl
SummaryThis week on How To Win: Christian Kletzl of UserGems, champion tracking software for sales. You'll hear the process they went through to find the product their...
Growing a SaaS Under HEAVY Competition - with Livestorm's Gilles Bertaux
This week on How To Win: Livestorm's Gilles Bertaux, a meeting and webinar platform. You'll hear how Livestorm succeeded despite many well-known competitors. How they ...
Rebuilding the ICP - with Wonder's Guy Cohen
This week on How To Win: Guy Cohen, CEO of Wonder an on-demand secondary research platform. They built the company to 8M in revenue, realized their ICP was wrong, tore...
The Multi-Product Strategy - with Podia's Spencer Fry
Summary This week on How To Win: Spencer Fry of Podia, the all-in-one platform for publishing, promoting, and selling content online. You'll learn how Podia succeeded...
Selling 1000s of SaaS Startups - with Acquire's Andrew Gazdecki
Summary This week on How To Win: Andrew Gazdecki of Acquire.com, the startup acquisition marketplace. You'll hear: How Andrew lands Times Square advertising to promote...
Growing a SaaS by Launching a Service - with Boast AI’s Lloyed Lobo
Summary This week on How To Win: Lloyed Lobo, founder of Boast AI, which helps companies find and claim tax credits from their R&D investments. LLoyed launched two dif...
Announcement: Summer Break 2023
With summer around the corner, How to Win will be taking a brief hiatus. During this time, the team will be working behind the scenes to bring you more exciting insigh...
Cross-company collaboration with Pluralsight's Lindsay Bayuk
Summary:This week on How to Win: Lindsay Bayuk, CMO at Pluralsight, an online technology learning platform designed to help teams upskill. Pluralsight was founded in 2...
Cultivating a growth practice with Mural's Lauren Schuman
Summary:This week on How to Win: Lauren Schuman, VP of Product Growth at Mural. Founded in 2011, Mural was valued at $2B after their Series C funding round in 2021. Be...
Laying the foundation for long-term company alignment with Salsify's Rob Gonzalez
Summary:This week on How To Win: Rob Gonzalez, co-founder and CMO of Salsify, a commerce experience management platform that helps its clients win on the 'digital shel...
Fostering a learning mindset in your company culture with Quantive's Casey Carey
Summary:This week on How To Win: Casey Carey, CMO at Quantive and expert in B2B, e-commerce, and growth marketing. From heading up scaled marketing departments at gian...
