Learn how successful B2B SaaS companies compete - and win - in highly saturated categories.

Podcast format like no other. How to Win features B2B companies that are winning - and breaks down how they've done it. Peep adds his own thoughts and third-party soundbites to the story, making each episode a learning session. No fluff. No filler.

Learn about building moats, growing audiences, scaling businesses, and differentiating from the competition.

Hosted by Peep Laja, founder at Wynter, Speero, CXL.

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Latest Episodes

Bootstrapped to IPO - with Backblaze's Gleb Budman

This week on How To Win: Gleb Budman of Backblaze, which offers affordable, easy cloud storage. You’ll hear how bootstrapping forced them to make efficient decisions, ...

Raising Prices 50X - with indinero's Jess Mah

This week on How To Win: Jess Mah of indinero, a fintech company providing automated bookkeeping and accounting services. You'll hear how she focused on high-paying ni...

Getting the Timing Right - with Jellyfish's Andrew Lau

This week on How To Win: Andrew Lau of Jellyfish, the engineering management platform. You'll hear how they validated the problem space, figured out product-market fit...

Landing Bigger Clients - with UserGems' Christian Kletzl

SummaryThis week on How To Win: Christian Kletzl of UserGems, champion tracking software for sales. You'll hear the process they went through to find the product their...

Growing a SaaS Under HEAVY Competition - with Livestorm's Gilles Bertaux

This week on How To Win: Livestorm's Gilles Bertaux, a meeting and webinar platform. You'll hear how Livestorm succeeded despite many well-known competitors. How they ...

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