The Differentiation Advantage - with Retention.com's Adam Robinson
This week on How To Win: Adam Robinson of Retention.com, an innovative leader in the email marketing space. You’ll hear about the journey of identifying a market gap and creating a differentiated product in a competitive environment, the importance of strategic focus on a specific target market, particularly in e-commerce, and the implementation of focused go-to-market strategies for sustained growth and market penetration.
Key Points:
[01:48] - What was your first market product?
[02:51] - How did it become a standalone product?
[04:12] - Who's the primary buyer for this?
[07:30] - Post-revenue, how did strategy evolve?
[15:00] - How did you achieve business differentiation?
[16:48] - Top three advice for B2B founders?
[18:45] - What's behind Retention.com's winning strategy?
Mentioned:
Key Points:
[01:48] - What was your first market product?
[02:51] - How did it become a standalone product?
[04:12] - Who's the primary buyer for this?
[07:30] - Post-revenue, how did strategy evolve?
[15:00] - How did you achieve business differentiation?
[16:48] - Top three advice for B2B founders?
[18:45] - What's behind Retention.com's winning strategy?
Mentioned:
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