Differentiating by understanding your uniqueness with Verblio's Steve Pockross
This week on How to Win: Steve Pockross is the CEO of Verblio, a technology-powered content creation platform with a network of over 3000 US-based writers. We hear about the the power of a differentiated business model in a fast-growing market, and how Verblio’s focus on high-volume, high-quality content is setting them apart. I weigh in on why timing is crucial when entering a rapidly growing market, the importance of focusing on what makes your company unique, and why B2B marketers can’t rely on facts to sell a product — you need a point of view as well.
Key Points:
- How Verblio got their start (01:02)
- Steve explains who (and what) Verblio is competing against (04:35)
- How Verblio is attracting top talent (07:33)
- Steve talks about scaling while maintaining content quality (08:08)
- What Verblio is doing to build brand reputation (08:37)
- My thoughts on the importance of story-based marketing over fact-based marketing (09:06)
- Steve talks about the sales channels Verblio is exploring at this stage in their growth (11:42)
- My take on why timing is so important when entering a rapidly growing market (13:42)
- Steve’s thoughts on product strategy and competing on value (15:00)
- I explain why identifying your company’s uniqueness can lead to success (16:12)
- Why Verblio chose to focus on digital marketing agencies (17:58)
- Verblio’s strategy for future growth (20:14)
- My thoughts on avoiding commoditization in mature categories (21:21)
- Wrap up (24:20)
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