How Ross Hudgens focused on high quality clients, content and services to grow Siege Media
Ross Hudgens, founder and CEO at SEO-focused content marketing agency, Siege Media. We talk about the importance of choosing high quality clients, the power of developing a personal brand, and the value of adding premium services to your offering. I weigh in on the war for talent, becoming a top name in your industry, and how my view on "hiring for talent, training for skill" has changed.
Key points:
- Why Ross originally decided to lean into content marketing (2:07)
- My thoughts on developing a strong brand (3:50)
- How Siege chooses high quality clients (7:21)
- How Siege attracts the best people to work for them (8:17)
- My take on the war for talent (9:14)
- How Siege's marketing strategy has evolved (15:13)
- My thoughts on how to become a top name in your industry (16:38)
- Why people want to follow people, not brands (20:45)
- How Ross thinks about creating moats (25:00)
- Why my view on "hiring for talent, training for skill" has changed (29:29)
- What strategies Siege are doubling down on (30:30)
- Wrap up (32:35)
Mentioned:
Content and Conversations Podcast
My Links:
