Establishing authority via industry experience with Unqork’s Gary Hoberman
This week on How to Win: Gary Hoberman, founder and CEO of Unqork. Founded in 2017, Unqork is an enterprise, no code platform that lets organizations build their own software quickly and efficiently, without having to write a single line of code. We hear from Gary about how Unqork established authority right off the bat by addressing the largest and most complex segment of their market first and how they leveraged the industry experience of their team to their advantage. I add my thoughts on the advantages of nurturing long term relationships that go beyond their current company with the individuals purchasing your product, finding the right fit with early investors, and the difference between playing to win and playing not to lose.
Key Points:
- Gary’s path to Unqork (01:13)
- Gary describes the competitive landscape of no code platforms (03:11)
- Why Gary and his team’s enterprise experience is such a big advantage (04:56)
- I discuss why going big is worthwhile when playing to win (07:41)
- Gary talks through the ups and downs of Unqork’s fundraising (09:33)
- I share my thoughts on handling early fundraising disappointment (12:06)
- I describe the advantages of making the customer your hero (16:03)
- How Unqork established themselves as the go-to for tier one customers (17:20)
- I unpack Unqork’s cornered resource moat (18:18)
- Gary explains how Unqork is defining a new space (19:33)
- How Unqork is staying ahead of their competitors (22:29)
- How uncomfortability leads to growth (24:20)
- Wrap up (25:05)
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