How Guy Yalif helped Intellimize grow and raise $30 million in Series B funding
Guy Yalif, Co-founder and CEO of Website Personalization and Conversion Optimization tool, Intellimize. We learn about identifying opportunities in highly competitive categories, hear a unique take on product-based differentiation, and find out how a strong values-based culture helped Intellimize grow and succeed. I weigh in with my thoughts on product-based differentiation, how to use brand as a moat, the advantages of having a narrow focus, and why you shouldn't be naive about the competition.
Key points:
- How Intellimize thinks about competing (1:56)
- Two key ways Guy thinks about differentiation (4:45)
- My thoughts on "job to be done" boxes (5:10)
- The third way Intellimize thinks about differentiation (9:07)
- How Intellimize's competitive strategy has evolved (10:51)
- What I think is the most power moat a business can have (14:45)
- How Guy thinks about building moats (15:52)
- My view on the power of having a narrow focus (18:20)
- What competitiveness really means (22:24)
- How often Guy thinks about the competition (24:00)
- My take on the best way to deal with competitors (25:30)
- Wrap up (31:34)
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