Developing a long-term view with Userlytics Corporation's Alejandro Rivas-Micoud
This week on How To Win: Alejandro Rivas-Micoud, Founder & CEO of Userlytics Corporation, a UX testing platform founded in 2009.
In this episode, Alejandro breaks down six important lessons he’s learned throughout his career. We discuss creating a strong corporate culture, deciding not to use VCs, and why people overestimate the impact of things in the short term and underestimate their value in the long term. I weigh in on the idea of 'culture eats strategy for breakfast', being your own VC, and how the best companies have high revenue per employee.
Summary:
This week on How To Win: Alejandro Rivas-Micoud, Founder & CEO of Userlytics Corporation, a UX testing platform founded in 2009.
This week on How To Win: Alejandro Rivas-Micoud, Founder & CEO of Userlytics Corporation, a UX testing platform founded in 2009.
In this episode, Alejandro breaks down six important lessons he’s learned throughout his career. We discuss creating a strong corporate culture, deciding not to use VCs, and why people overestimate the impact of things in the short term and underestimate their value in the long term. I weigh in on the idea of 'culture eats strategy for breakfast', being your own VC, and how the best companies have high revenue per employee.
Key Points:
- Lesson One - Culture eats strategy for breakfast (01:03)
- What does 'culture eats strategy for breakfast' actually mean? With a quote from COUNTRY Financial's Ben Kobulnicky (03:39)
- Lesson Two - User experience is the most important investment you can make (05:07)
- Lesson Three - Turning to VCs for capital should be a last resort (07:40)
- I explain how I bootstrapped Wynter with a quote from Cloudinary's Itai Lahan (09:49)
- Lesson Four - When scaling, be conservative when hiring (11:49)
- I discuss how really successful companies have high revenue per employee (14:26)
- Lesson Five - People underestimate the importance of thinking long-term (15:29)
- Lesson Six - Sometimes it pays to go global (18:21)
- Wrap-up (19:52)
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