Peep Laja
Founder @ Wynter, CXL, Speero. B2B strategy. Messaging. Host of How to Win podcast.
Appears in 42 Episodes
Creating a high-quality customer experience with vFairs' Muhammad Younas
This week on How To Win: Muhammad Younas, CEO of vFairs, an all-in-one events platform that allows users to conduct virtual, in-person, and hybrid events. Founded in 2...
Building a brand from the ground up with Oyster HR's Kevan Lee
This week on How To Win: Kevan Lee, Senior VP of Marketing at Oyster HR, a management platform for globally distributed teams. Before joining Oyster, Kevan spent six y...
Reassessing your metrics with Earl Grey Capital's Matt Sornson
This week on How To Win: Matt Sornson, co-founder of Clearbit. He spent seven years across multiple leadership roles at the company and now serves on the board. His ne...
Five steps to grow your business with Catalyst Software's Mark Kosoglow
This week on How To Win: Mark Kosoglow, B2B SaaS thought leader and CRO of the customer success platform Catalyst Software. Founded in 2017, Catalyst's founders saw a ...
Developing a long-term view with Userlytics Corporation's Alejandro Rivas-Micoud
This week on How To Win: Alejandro Rivas-Micoud, Founder & CEO of Userlytics Corporation, a UX testing platform founded in 2009. In this episode, Alejandro breaks d...
Identifying your company's leverage with SmartAsset's Brian Bourque
This week on How To Win: Brian Bourque, SVP of Marketing at SmartAsset, where they've grown a lead generation business from $0 to $100M+ in revenue primarily through p...
Getting inside your ideal customer's limited consideration set with Peep Laja
This week on How To Win: I'm taking the opportunity to dive deeper into something we've touched on in previous episodes, but never given the complete attention it dese...
Six tips for building your business with Jellyfish's Kyle Lacy
This week on How To Win: Kyle Lacy, Chief Marketing Officer at Jellyfish and former CMO at Lessonly, a sales training and coaching platform. Lessonly was acquired by S...
Feedback loops and free product offerings with PandaDoc's Mikita Mikado
This week on How To Win: Mikita Mikado, CEO of PandaDoc. PandaDoc is an all-in-one document workflow automation platform. They launched in 2013, were valued at $1B in ...
Diversifying your product offering with Kovai.co's Saravana Kumar
This week on How To Win: Saravana Kumar, CEO of Kovai.co, a software company offering multiple enterprise and B2B SaaS products including, a customer success product, ...
Content, community, and customer acquisition with Mutiny's Jaleh Rezaei
This week on How To Win: Jaleh Rezaei, CEO and co-Founder of Mutiny. Mutiny is a no-code AI and personalization platform for marketers. Mutiny launched in 2018, raised...
Identifying the ICP with the greatest need with Aircall's Jonathan Anguelov
This week on How to Win: Jonathan Anguelov, co-founder & CSO at Aircall, a cloud-based call center and phone system that seamlessly integrates with common productivity...
