The Multi-Product Strategy - with Podia's Spencer Fry
Summary
This week on How To Win: Spencer Fry of Podia, the all-in-one platform for publishing, promoting, and selling content online. You'll learn how Podia succeeded in the face of heavy competition. Why the benefits of having multiple products outweigh the downsides for Podia. How Podia's long-term investment affects everything from product creation to marketing decisions. And more.
Key Points
[00:05:00] - Selling courses, downloads, and webinar access all in one place.
[00:07:45] - The long-term view is distilled across the entire team.
[00:10:45] - COVID led to their biggest month ever, 3-4 times bigger than before.
[00:14:30] - Having multiple products.
[00:20:30] - Website and email revenues compared to course sales.
[00:21:15] - Customer progression: from website, then email, before selling products.
Mentioned:
Podia
Spencer Fry on LinkedIn
My Links:
This week on How To Win: Spencer Fry of Podia, the all-in-one platform for publishing, promoting, and selling content online. You'll learn how Podia succeeded in the face of heavy competition. Why the benefits of having multiple products outweigh the downsides for Podia. How Podia's long-term investment affects everything from product creation to marketing decisions. And more.
Key Points
[00:05:00] - Selling courses, downloads, and webinar access all in one place.
[00:07:45] - The long-term view is distilled across the entire team.
[00:10:45] - COVID led to their biggest month ever, 3-4 times bigger than before.
[00:14:30] - Having multiple products.
[00:20:30] - Website and email revenues compared to course sales.
[00:21:15] - Customer progression: from website, then email, before selling products.
Mentioned:
Podia
Spencer Fry on LinkedIn
My Links:
