Tamara Grominsky on how Unbounce are pairing marketer and machine to create a new category and fend off the competition
Tamara Grominsky, Chief Strategy Officer at landing page and conversion experts, Unbounce. We learn what to do when your category becomes a race to the bottom, why AI and machine learning should be used to help marketers not replace them, and how Unbounce built their biggest moat. I weigh in with my thoughts on the risks of competing on features, the power of taking a differentiated position in the market, and why category creation is such an attractive play.
Listen and learn:
- The problem Unbounce was originally trying solve (1:14)
- My take on the risks of competing on features (3:30)
- How their industry became a race to the bottom (5:30)
- Why you should aim to be unique, instead of being the best (6:42)
- How Unbounce thinks about the competition (11:10)
- My thoughts on taking a differentiated position in the market (15:18)
- What category Unbounce are trying to create (20:54)
- My take on the power of category creation (21:14)
- What Unbounce are betting their entire business model on (24:47)
- Unbounce's secret sauce (31:17)
- Wrap up (33:44)
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