How to Win in SaaS - 15 insights from the series so far
This week in How To Win: I take a look at what we've learned about winning in SaaS, from the companies I've interviewed across 2021. I've identified 15 key factors to success, and in this episode I break them down with clips from leading guests in each area.
Key Points:
- Tapping into pre-existing demand (00:40)
- Listening to customer demands with Alina Vandenberghe - Co-Founder of Chili Piper (01:45)
- Moving away from feature-based differentiation with Guy Yalif, CEO of Intellimize (03:25)
- Niching down and focusing on a specific audience with Nathan Barry, founder and CEO of ConvertKit (06:00)
- Out-innovating the competition with Colin Nederkoorn, founder and CEO of Customer.io (08:10)
- Doubling down on organic content marketing with Patrick Campbell, founder and CEO at ProfitWell (10:05)
- Educating your customers with Patrick Campbell (13:45)
- Creating a community with Alex Kracov, former VP of marketing at Lattice (15:10)
- Perfecting your operations and processes with Devin Bramhall, CEO at Animalz (16:50)
- Creating a category with Tamara Grominsky chief strategy officer at Unbounce (18:50)
- Creating a great offer or freemium plan with Patrick Campbell, founder and CEO at ProfitWell (21:10)
- Piggybacking on growing ecosystems such as Shopify or Chrome with Ben Jabbawy, CEO of Privy (22:05)
- Attracting the best talent (24:10)
- Building moats with Morgan brown, VP Growth at Shopify (24:50)
- Building long-term relationships (25:45)
- Wrap up (26:10)
