How Privy's Ben Jabbawy succeeded by focusing on a narrow niche
Ben Jabbawy - CEO of Privy, an email marketing tool focused on Shopify and Wix e-commerce companies, with over 600,000 clients generating in excess of $6 billion in sales between them. We hear about focusing on a niche, and not being afraid to take risks and grab opportunities.
Key Points:
- Ben talks about how Privy struggled to scale in its original form (01:07)
- Ben explains how they developed the idea for focusing on email list growth (04:56)
- I give my thoughts on product vs distribution (06:16)
- I give my thoughts on freemium models, and showing users the benefit of paying for additional features (09:37)
- Ben describes how Privy differentiated itself from other e-commerce marketing tools (12:06)
- Ben talks about their early marketing efforts (13:19)
- Ben talks about developing integrations as a key part of their product (14:05)
- I give my thoughts on growing through app exchange marketplaces (15:47)
- Ben talks about moving from a partner of Mailchimp to a competitor (18:37)
- I give my thoughts on taking risks to attack the competition, and not becoming complacent (22:11)
- Ben talks about how Privy succeeded by niching down to a very specific target market, and keeping track of their needs (26:31)
- I give my thoughts on transient competitive advantage (28:06)
- Ben gives his thoughts on pricing themselves against the competition (29:17)
- Ben talks about Privy's future plans and strategy (32:51)
- Wrap up (35:00)
