How building methodically is helping Peter Caputa and Databox disrupt the business marketing analytics industry
This week in How to Win: Peter Caputa, CEO of Databox, a business marketing analytics tool, explains how the company pivoted from a mobile-first enterprise platform to targeting the data analytics industry at-large. We discuss how despite being venture capital funded, the company behaves as if it is bootstrapped, enjoying 50% year-on-year growth through methodical product development and watching the bottom line.
Key Points:
- Peter talks about how Databox has pivoted its business model to target a more sustainable market (00:56)
- Peter discusses how the company is targeting marketers, but open to find new SaaS revenue streams (02:36)
- I give my thoughts on Peter's strategy of not niching down (04:38)
- Peter gives his thoughts on trying to find the right mix of investment in search and content-based acquisition (05:34)
- I give my thoughts on causality, complexity science, and businesses working in a complicated ecosystem, with a clip from Steven Levitt and Freakonomics (08:37)
- Peter talks about content strategy how Databox grew its domain ranking with only a small marketing team, by pulling in expert contributions to contribute to blog posts in exchange for links (11:01)
- I give my thoughts on mental availability, with a clip from Byron Sharp (14:32)
- Peter talks about how they function as a bootstrapped company, even though they are VC funded (15:42)
- I question Peter on their plans to disrupt the business analytics industry, and he shares Databox long-term strategic goals (17:11)
- Peter discusses how focusing on a freemium plan helps their business by being an attractive offer, and functioning as a learning tool for clients (18:51)
- I give my thoughts on self-serve freemium as an offer with a clip from Patrick Campbell of Profitwell (21:05)
- Peter talks about their strategy of building the product, and the company, one block at a time (24:00)
- I give my thoughts on increasing customer value footprint (26:11)
- Peter gives his thoughts on informing the product roadmap with customer feedback (27:49)
- Peter discusses Databox's long-term competitive strategy, and how they plan to stay ahead of the competition (31:26)
- I give my thoughts on building a product around APIs and integrations, with a clip from Neha Sampat, CEO of ContentStack (32:47)
- Peter talks about moats, and how they are maintaining and building their competitive advantage (33:41)
- Wrap up (34:59)
