How Patrick Campbell plans to take Profitwell to $100 million+ in revenue
Patrick Campbell, Founder and CEO at subscription revenue experts Profitwell. We learn about the challenge of educating customers, the power of building an audience, and the subtle art of throwing shade at your competitors. I weigh in with my thoughts on keeping your brand focussed on one idea, the pros and cons of using standard playbooks, and how having a strong point of view can help build an audience.
Key Points:
- My thoughts on the agency business model (2:14)
- How Profitwell's original mission evolved (3:32)
- One of the best pieces of advice Patrick can give (4:17)
- My take on keeping your brand focussed (5:38)
- Key bets Profitwell made that didn't work out (6:49)
- The highest ROI campaigns Profitwell have run (8:58)
- My take on using standard playbooks (10:37)
- Patrick on the fine art of throwing shade at competitors (11:48)
- How Profitwell educates potential customers (12:40)
- My thoughts on having strong opinions (15:19)
- How Patrick thinks about building moats (18:20)
- The big bets Profitwell is making for the future (23:35)
- Wrap up (24:55)
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