How Nathan Barry bared all to take ConvertKit from $0 to $2 million MRR
Nathan Barry, founder and CEO at email marketing leaders, ConvertKit. We hear how picking a niche can lead to unique solutions for customers, why companies should focus on their long-term mission over short-term trends, and the reason that Nathan reveals his company's most private data to the world. I weigh in with my thoughts on differentiation, competing with category kings, and playing the features game.
Listen and learn:
- The best advice Nathan Barry has received in business (1:44)
- How ConvertKit differentiates from the competition (3:54)
- The specific marketing campaigns that helped ConvertKit go from $2000 to $100 000 MRR in a single year (5:27)
- How feedback from a high-profile customer helped ConvertKit position themselves in the market (08:26)
- My take on playing the features game (09:40)
- A killer feature on ConvertKit that I think is f***king brilliant (13:36)
- How ConvertKit uses storytelling in their marketing campaigns (14:20)
- Why ConvertKit is committed to radical transparency as a business (15:27)
- How Nathan thinks about creating moats (17:04)
- The single biggest bet ConvertKit is making to reach $100 million ARR (18:22)
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