How Guillaume 'G' Cabane identifies growth opportunities for businesses
Guillaume Cabane - known as G - co-Founder and General Partner at HyperGrowth Partners, an advisory fund that helps B2B companies grow faster in exchange for equity. We hear about how he steps into businesses, identifies opportunities, and then trains the client to test and experiment on their own.
Key Points:
- How G makes winning a repeatable science (02:38)
- How G starts establishing opportunities for growth (04:10)
- My thoughts on maintaining 'scent' and keeping pre and post-click messaging consistent to drive conversions (07:19)
- How G works with a client, step-by-step (08:20)
- My thoughts on how drift managed to lead by introducing a new narrative (11:15)
- G's thoughts on category creation and how to stand out whilst avoiding a feature war (11:55)
- My thoughts on successfully creating new categories by adding 'must-have' features (17:05)
- G's thoughts on establishing the full extent of your theoretical customer base (18:00)
- My thoughts on choosing the ideal market segment from the pool of potential customers (19:50)
- How G uses data to work out who to target and how to effectively communicate with them effectively (20:55)
- My thoughts on brand-based differentiation (or lack of) between competitors (25:35)
- G on how to ensure a connection with your audience using brand ambassadors (28:10)
- G on how to build up an insight-based customer persona in order to differentiate your brand and offer the right solutions (30:40)
- Wrap-up (33.40)
