How Devin Bramhall helped Animalz scale from $1m to $16m ARR... by doing the unscalable
Devin Bramhall, CEO at content marketing beasts, Animalz. We hear about the unique challenges of scaling a people business, learn some unusual strategies for growth, and hear a different take on thought leadership. I weigh in on the power of market penetration, doubling down on your key differentiators, and what I call "The Kim Kardashian Strategy".
Listen and learn:
- Animalz's two biggest pain points (2:02)
- How the Animalz team found a vision for the future (3:10)
- The biggest strategic bet that Animalz placed (3:56)
- One of the hardest things to do in business (4:48)
- How Animalz elevated the perception of their brand (5:48)
- My thoughts on the power of market penetration (6:05)
- What I call "The Kim Kardashian Strategy" (8:50)
- What Devin's mentor taught her about using leverage (10:42)
- How doing the unscalable helped Animalz scale (12:54)
- My thoughts on doubling-down on your key differentiators (13:21)
- Animalz's strategy for the next 3-5 years (15:37)
Mentioned:
My Links:
