How concentrating on the details helped Jonathan Dane double KlientBoost's revenue
Jonathan Dane, founder and CEO of KlientBoost, a digital performance marketing agency, explains how they doubled their revenue from $10 to $20 million during Covid, and are on track to hit $100 million ARR by perfecting their operations, crunching the numbers and working scientifically. He explains that KlientBoost's focus on encouraging customer reviews has driven mental availability, and a focus on training up their staff means they can operate far more efficiently than other agencies.
Key Points:
- Jonathan talks about how and why he founded KlientBoost (01:14)
- Jonathan discusses the company's original plan for growing by building their brand (02:43)
- Jonathan gives his thoughts on how they differentiate themselves from other agencies with their design, their many published case studies, and their consistency in everything they do (03:20)
- I give my thoughts on consistency and word-of-mouth strategy (05:24)
- Jonathan talks about lead sources, and how most of it isn't directly trackable or attributable (06:26)
- Jonathan discusses maintaining quality control on their MQLs so that they only go after the best leads.
- I give my thoughts on making an offer that potential clients can't turn down in order to get them to sign up (09:08)
- Jonathan talks about how turning around their operations, training staff and systematizing the company is turning around their retention and revenue (10:45)
- I give my thoughts on improving operations and empowering your staff to make decisions (13:27)
- Jonathan talks about employee satisfaction and how retaining a great staff is a competitive advantage for them (15:28)
- I give my thoughts on building great teams and the experienced/inexperienced hire trade-off, with a clip from Jim Collins (18:25)
- Jonathan tells me how he doubled revenue from $10 to $20 million during Covid (20:34)
- We discuss reviews and how KlientBoost ensures they are top of their field in terms of testimonials, and how they have looked scientifically at potential clients' thought processes (21:47)
- I give my thoughts on reviews and how sometimes a bad review can make you seem more human and likeable, an example of Elliot Aaronson's Pratfall Effect (24:34)
- Jonathan talks about their ambitious company marketing goals for the next few years, including getting a Netflix series (26:26)
- I give my thoughts on ambition (29:23)
- Jonathan talks about their mathematically-planned strategy to hit $100 million in revenue (30:22)
- Wrap Up (33:05)
