How Colin Nederkoorn doubled down on innovation to grow Customer.io
Colin Nederkoorn, Founder and CEO at automated messaging platform, Customer.io. We hear about the advantages and risks of focusing on innovation, the challenges of building a culture of excellence within a remote company, and the power of having a strong vision. I weigh in with my thoughts on product-based differentiation, new ways of management, out-competing the competition, and personal brands.
Key Points
- How Colin and Customer.io broke into their category (01:22)
- My thoughts on product-based differentiation (03:03)
- What game Customer.io is trying to win (04:34)
- How Colin is trying to differentiate Customer.io (05:47)
- Colin's thoughts on building and running a distributed company (09:06)
- My view on new ways of management (10:53)
- How Colin thinks about moats (12:40)
- Colin's take on the big players in his category (16:12)
- How Customer.io attracts tech-savvy buyers (20:30)
- My thoughts on competing through innovation (21:22)
- My advice on building a personal brand (25:35)
- Wrap up (28:27)
