Growing a SaaS Under HEAVY Competition - with Livestorm's Gilles Bertaux
This week on How To Win: Livestorm's Gilles Bertaux, a meeting and webinar platform. You'll hear how Livestorm succeeded despite many well-known competitors. How they got their first customers. And how they grew past $10 million in revenue.
Key Points
1:00 - How Gilles got the idea for Livestorm and validated it with customers
2:00 - Getting the first set of customers
3:15 - Reaching $1 million ARR in 2-2.5 years
3:45 - Growth during COVID-19 pandemic
4:30 - Differences between Livestorm and virtual event platforms
5:45 - Importance of recurring revenue products
6:00 - Anti-active usage products retention rates
7:00 - Differentiation in the webinar space
8:00 - European privacy laws advantage
9:30 - Messaging differentiation vs. business strategy differentiation
10:00 - Shipping features fast vs. carefully
13:00 - Prioritizing features based on positioning
14:15 - Strategy changes after hitting $10 million revenue
16:00 - Lessons learned over 7 years
17:30 - How Livestorm won
2:00 - Getting the first set of customers
3:15 - Reaching $1 million ARR in 2-2.5 years
3:45 - Growth during COVID-19 pandemic
4:30 - Differences between Livestorm and virtual event platforms
5:45 - Importance of recurring revenue products
6:00 - Anti-active usage products retention rates
7:00 - Differentiation in the webinar space
8:00 - European privacy laws advantage
9:30 - Messaging differentiation vs. business strategy differentiation
10:00 - Shipping features fast vs. carefully
13:00 - Prioritizing features based on positioning
14:15 - Strategy changes after hitting $10 million revenue
16:00 - Lessons learned over 7 years
17:30 - How Livestorm won
Mentioned:
My Links:
