Fostering founder brand as a competitive advantage with Dave Gerhardt
This week in a special episode of How to Win: Dave Gerhardt, author of the new book "Founder Brand", former VP of marketing at Drift and former CMO at Privy. Dave is one of the top minds in B2B marketing and an expert on using founder brand to gain competitive advantage. We hear from Dave about why having a visible founder can differentiate your company from the competition, and his advice for cultivating a strong social media strategy. I add my thoughts on the advantages of putting a founder at the forefront of your company story, cultivating your nepotism opportunities by building relationships via social media, and how to approach social content when you are just starting out.
Key Points:
- Dave explains why having a visible founder can set you apart (01:20)
- I explain why nepotism is not a thing of the past, and how to cultivate yours (02:50)
- Dave unpacks how founder story made a difference at Drift (03:22)
- My thoughts on brand storytelling, and why your story is your strategy (06:02)
- How Privy approached developing founder brand (07:44)
- How Ben Jabbawy used his podcast as a content cache (09:30)
- I explain why I put myself at the forefront when starting my company, CXL (10:33)
- Dave explains the unquantifiable ROI of personal branding (13:05)
- Dave dives into the risks of building a brand on an individual (16:04)
- Dave talks about quality vs. quantity when it comes to social media (20:02)
- My advice on social media strategy when you’re first starting out (22:10)
- Why you should be prioritizing meaningful content on social media (25:15)
- Wrap up (26:50)
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